Why do I need a website, I already have a Facebook page?

A lot of small business owners have this question in mind. Anyone who has been in digital marketing, social media or website design get this question a lot of times.

And basically, why we used the term, “small business” is because, in the transition to being a profitable and a big company, social credibility plays a vital role. And having a website is one of the vital sources of social credibility.

There are a lot of other things as well that comes with a good website. So, stick around till the end of this list if you are interested in attracting more traffic and sales from your targeted audience.

Why Do You Need a Website?

The simple answer is- websites can help you generate business, sales, leads and also increase your brand value. It helps in terms of increasing credibility in front of customers and helps businesses showcase their services to the targeted audience.

Your business can shut for the day at 6 PM with no one picking the calls to answer things about your business. However, your website will be live 24/7 365 days a year promoting your business and introduce your services to your potential clients.

Top 7 Reasons to Have a Business Website

40% of consumers don’t trust a business without online presence!

Your website is your marketing asset number one because we live in a modern world. Australians devote an average of 23+ hours online each week and up to five hours per day on their handheld devices.

With so much time to think about something and research over a business, people don’t find businesses without a website credible enough in most of the cases.

Website increases revenue and ROI

In the digital transformation age, it isn’t much money to build a website using free software like WordPress.com, but it provides you with more bang. You will find thousands of more future customers on a search-engine-optimized platform without investing too much.

It will enable you to hit a larger audience market to advertise your services or goods. The quality of the website often affects the purchasing decisions and exchange, independent of the sector in which you are based.

Website adds credibility to the businesses

If you want to show your customers that you take the business seriously, then it is best to invest in a professional website. In an era where more than 50% of mobile users identify a new business or commodity by browsing on their smartphones, it will hurt your reputation by not creating a website.

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According to a survey, 75% of internet consumers accept to judge an organisation based on their website design. In the end, people may invest in a business they can trust, and the website is the cornerstone for that link.

A good website can win against big brands on search results

Are you conscious that a website offers you a decent opportunity to contend with the giants in your industry? When designing an optimised website, it should be higher and at the right moment at the correct location.

Optimizing for correct keywords will improve the traffic to your website and affect your customer path, which normally starts with analysis, feedback, and reviews that we call SEO. One of the many opportunities to threaten the industry is to get a leading role in the search results list. Therefore, if you do not dominate the online visibility you are not giving customer reasons to buy from you Vs the big brands.

Showcase your offers and discounts

It cannot be highlighted again that the target audience’s first contact with your brand is a website. You are absolutely in charge of how you put your business. In addition, you can display not only functions in your deals but also include brief video lessons or PDF guidance for downloading.

You will also highlight your promotions, ratings and all the features that will relieve the discomfort of your visitors. This raises the total time the consumers spent on the website and may affect their option of touch.

All your competitors already have a website

This might sound awkward, but it makes a great deal of sense. You are not in the business alone. Thousands of businesses now offer the same goods and services as you are offering, and most of them will have their own websites.

If I look at all the points already addressed in this article, they’re already in a positive spot. They seem to be more trustworthy on the market, have established their initial trust with the public, showcase their products/ services as well as gain from Google searches.

How to get a beautiful website designed?

TrueTechTT Works Closely with you to get your digital dreams a reality. Contact us today.

The post Top 7 Reasons Why Your Business Needs a Website in 2021 appeared first on TrueTechTT.

It’s all about customizing a social media strategy that’s going to work…and help you to be more successful.

When you plan your social media strategy, you need to look at:

• Where you’re posting
• What you’re going to say
• When you’re going to post it
• How you’re going to get it done

We’re here to help you figure it all out.

Determining the Social Media Networks to Use

Every social media network is a little different in terms of who engages with it. The audience can vary dramatically, so you have to know your target audience. What’s the age range? This will make it easier to explore the right social media platform.

Establish customer personas so that you can familiarize yourself with your target audience a little more. Knowing the age range and their social media habits can help dramatically.

There are a few things to know about each of the networks in terms of the percentage of US adults who use them and their age ranges:

• Facebook: Facebook is still the most used platform with a percentage of 69% of adult users. The average users are between the ages of 25 and 64.
• Instagram: 37% of adult users are on Instagram. The average user is between 18 and 24.
• Snapchat: 18 to 24 is the average age for Snapchat and there are about 24% of US adults who use the platform.
• TikTok: More people are learning about TikTok and it’s a great way to reach a younger audience with users between 13 and 30.
• Twitter: Twitter has fallen considerably over the years with only 22 percent of adults using it. The average user is between 18 and 30.
• LinkedIn: LinkedIn certainly has its purposes, especially for the B2B crowds. 27% of adults are on it and the average age range is 25 to 49.
• YouTube: Approximately 73% of US adults use YouTube and the age range is across the board.

These are just to give you a base idea for choosing the platforms. Some people under the age of 20 use Facebook just like some people over the age of 30 use Instagram.

This will give you an idea of where you should be to ensure that you’re not wasting your time on the wrong platforms. Additionally, it’s always a good idea to be in a few networks to get cross-exposure as well as to increase your audience.

How You Should Talk to Your Audience

Deciding what you need to say can be difficult. What you have to worry about is how to say it in as few words as possible and ensure that you’re staying branded to your company. People are engaging with social media on their phones, so they don’t want to read through a lot of words. Use pictures and say it with a one or two-liner.

Videos, animations, and photos are a great way to catch someone’s attention. There are a few tools we like to help you:

• Ripl – Free add that allows you to create animated images.
• Promo for Business by Slidely: Create a 15-second video that allows you to have the rights to the music and video footage included in the price.

Whatever you say, be sure that you’re being conversational. When people like and comment, it can raise the exposure of your post. Make sure that you’re writing in a way that relates to the age of your audience – like using contractions when talking to a younger crowd as well as some of the text abbreviations.

By the way, you’re going to have negative comments from time to time. Learn from some of the greats by turning a negative into a positive. Reply back to solve the problem, ask questions, or offer your apologies. It can be a great way to prove that you’re engaged in your business and that you’re truly interested in providing the best possible customer service.

Choosing the Right Times to Post

Timing is everything. Once you’ve figured out what to post and where to post it, you have to figure out when you’re going to do it. If you’re posting about a sale on pizza at 6 am, you’re not going to get the desired effect. Similarly, if you’re posting about business software at 9 pm, everyone in the office has already gone home.

Remember that most people will see something and engage with it right away if it applies to them. Here are a few things to consider:

• The timeliness of your offer
• Your audience’s working hours
• Your time zone

The best thing to do is post a few times throughout the day to determine what time gets you the best engagement.

Also, if you have a breaking news kind of post, get it out right away. Otherwise, you can always use timed posts to ensure that it gets posted when you want to share it.

Deciding on the Approach to Get the Desired Engagement

There’s a lot going on and you have to make sure that the posts are going out so that you get the desired level of engagement. You should always have someone who is out there taking photos and videos of what’s going on with your business.

Make sure they know about:

• The hot topics
• Celebrities that visit
• News items that affect the business

The person who is involved in collecting info and photos should also be the one responsible for monitoring the comments. This is someone who should know how to address comments, questions, and complaints. Staying on top of any comments is critical to your reputation.

You can also get help from a marketing agency to help you with the social media planning components.

The post Growth Hacking: Social Media Planning For Your Business appeared first on TrueTechTT.

Whether it’s a simple, two or three-page website or an elaborate site including a blog, your company needs to have a website as an asset that you own, in addition to a Facebook page.

So I’ve put together six reasons you need to have your own website as your primary online presence.

6 Reasons Your Business Needs a Website

1. You have better control of how you appear in search results 
2. More control over tracking your results
3. You need somewhere to link paid ads
4. Not everyone is a Facebook user
5. Show off your style
6. Your website is considered more credible

Let’s be clear, we are by no means suggesting that you take your business off of Facebook or social media. In fact, we suggest that you tailor your social media marketing to your specific target audience. 

1. YOU LOSE CONTROL ON FACEBOOK

My number one reason was actually spotlighted within the last two weeks when Facebook posted a statement regarding their future plans. In the upcoming months, they will focus on their original mission which was bringing people closer together. It seems that most users have spoken, and they don’t enjoy seeing page posts and advertisements over their friend’s and families’ updates on their timelines. What does this mean for your Facebook page? Well, likely the small percentage of your followers that are still seeing your Facebook page posts, won’t be seeing it at all in the future.

2. WHAT RESULTS? 

A big, ongoing issue that we have with Facebook is the stats and results that they provide. These results can be tricky, making it harder to show lead generation results that you may be getting from your Facebook business page. With a website, you have so much more access to your data and results.

3. YOU NEED A DESTINATION FOR GOOGLE ADS

Even if you don’t think you will need to run pay per click ads, I tell my clients to always be prepared and set-up to successfully run paid ads. You might change your mind, and then you have what you need to turn them on quickly. You can technically link Google Ads to a Facebook page, but it’s definitely discouraged for many reasons, such as:

• Historically lower ad quality scores for Facebook landing pages which can increase your cost per click
• Google often limits how many ads for a top-level domain (such as Facebook) will show in the results. If you have a few competitors aiming for the same phrases, your ad could be left out.
• Facebook trademark violations are possible.
• You can’t use Google Ads conversion tracking to see the results of your Google Ads investment.
• You must be logged into Facebook to see the content of most Facebook pages.

4. BARRIER TO ENTRY

Not everyone has a Facebook account. Especially since the younger generations are decreasingly using Facebook. In September 2018, it was estimated that 44% of young millennials (aged 18-29) have unfriended Facebook, and studies have shown that Gen Z will probably kill Facebook.

I have a 22-year-old sister that refuses to use the social media platform at all, and this is pretty common for the 18-24 year age range. But, it’s not only the younger crowd… 59% of the 65 and older age group are present on Facebook. This means that if someone has to sign in to a platform that they aren’t familiar with (or don’t have a log-in for) you’ve instantly lost them.

5. SHOW OFF YOUR STYLE 

Gone are the days of customizing your MySpace page, and honestly, I don’t know about you but I don’t want to go back there. So since you can no longer customize social media platforms complete with Mariah Carey’s “We Belong Together” playing in the background, it’s better to have your own website that shows off your style and your product.

Whether you are a serious accounting firm, a creative sign shop, or a homey coffee shop, with your own website you can give visitors a sense of your business before they even step through the doors of your physical location or receive your product.

6. CREDIBILITY

For years, studies have shown that a good website instantly adds perceived value or credibility to products and services. I know I want to be able to go to a website, find what I’m looking for, learn about the company, and see what they are all about.

A Major Purchase Shopper Study by GE Capital Retail Bank revealed that 81% of shoppers do online research before making a purchase, with 60% going directly to the retailer’s website to check out various product details; such as warranty, pricing, availability, and shipping information. A standard Facebook page that looks like everyone else’s Facebook page doesn’t give me a good idea of what your company is about, or make it easy to find information that I might be searching for before purchasing your product or service.

Contact us today to get a professional website.

The post You need a Website, Not Just a Facebook Page appeared first on TrueTechTT.

#1 Online Presence 24/7

Having a website means customers are always able to find you – anytime, anywhere. Even outside of business hours, your website continues to find and secure new customers. It offers the user convenience as they can access the information they need in the comfort of their own home, with no added pressure to buy. Plus, as most companies nowadays have their own website, there’s every chance you could be losing customers to your competitors by staying offline.

#2 Credibility

In today’s modern world, there is an expectation for any reputable company to have some kind of online presence. Potential customers would likely be distrusting of any business that didn’t have a telephone number or a physical address, and the same can be said for not having a website and email address. These are useful tools to share crucial information about your business with customers and answer all the What’s and Why’s that they may have. What’s more, having a good quality, easy-to-use website makes customers feel comfortable using your services, as they will assume they can expect the same positive experience in all areas of your business.

#3 Market Expansion

As your site is accessible to anyone all over the world, the ability to break through geographical barriers has never been easier. Anyone, from any country, will be able to find your company and as such, is now a potential customer.

#4 Competitors Online

If you don’t have a website it is highly likely that your competitor will do, this means that you are missing out on gaining new customers and can be in the forefront of their minds. It is crucial that no opportunities are missed and are gained by the competition.

#5 Growth Opportunity

Websites, in general, are great ways to in providing a place that potential investors can be referred to. It shows what your company is about, what it has achieved and what it can achieve in the future.

Looking for a new website? We’re Happy to Help!

We’re web design specialists so if you’d like to create a website that wows start your project below.

Contact us today to start your journey.

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