You need a Website, Not Just a Facebook Page

Kyle — Tue, 23 Nov 2021 01:33:15 +0000

It amazes me how many companies do not have websites — or have essentially ignored their website — and have focused their efforts on building a Facebook business page. I’m constantly finding businesses that they need to either create a website or put more emphasis on what they’ve got.

Whether it’s a simple, two or three-page website or an elaborate site including a blog, your company needs to have a website as an asset that you own, in addition to a Facebook page.

So I’ve put together six reasons you need to have your own website as your primary online presence.

6 Reasons Your Business Needs a Website

Let’s be clear, we are by no means suggesting that you take your business off of Facebook or social media. In fact, we suggest that you tailor your social media marketing to your specific target audience.

1. YOU LOSE CONTROL ON FACEBOOK

My number one reason was actually spotlighted within the last two weeks when Facebook posted a statement regarding their future plans. In the upcoming months, they will focus on their original mission which was bringing people closer together. It seems that most users have spoken, and they don’t enjoy seeing page posts and advertisements over their friend’s and families’ updates on their timelines. What does this mean for your Facebook page? Well, likely the small percentage of your followers that are still seeing your Facebook page posts, won’t be seeing it at all in the future.

2. WHAT RESULTS?

A big, ongoing issue that we have with Facebook is the stats and results that they provide. These results can be tricky, making it harder to show lead generation results that you may be getting from your Facebook business page. With a website, you have so much more access to your data and results.

3. YOU NEED A DESTINATION FOR GOOGLE ADS

Even if you don’t think you will need to run pay per click ads, I tell my clients to always be prepared and set-up to successfully run paid ads. You might change your mind, and then you have what you need to turn them on quickly. You can technically link Google Ads to a Facebook page, but it’s definitely discouraged for many reasons, such as:

Historically lower ad quality scores for Facebook landing pages which can increase your cost per click
Google often limits how many ads for a top-level domain (such as Facebook) will show in the results. If you have a few competitors aiming for the same phrases, your ad could be left out.
Facebook trademark violations are possible.
You can’t use Google Ads conversion tracking to see the results of your Google Ads investment.
You must be logged into Facebook to see the content of most Facebook pages.

4. BARRIER TO ENTRY

Not everyone has a Facebook account. Especially since the younger generations are decreasingly using Facebook. In September 2018, it was estimated that 44% of young millennials (aged 18-29) have unfriended Facebook, and studies have shown that Gen Z will probably kill Facebook.

I have a 22-year-old sister that refuses to use the social media platform at all, and this is pretty common for the 18-24 year age range. But, it’s not only the younger crowd… 59% of the 65 and older age group are present on Facebook. This means that if someone has to sign in to a platform that they aren’t familiar with (or don’t have a log-in for) you’ve instantly lost them.

5. SHOW OFF YOUR STYLE

Gone are the days of customizing your MySpace page, and honestly, I don’t know about you but I don’t want to go back there. So since you can no longer customize social media platforms complete with Mariah Carey’s “We Belong Together” playing in the background, it’s better to have your own website that shows off your style and your product.

Whether you are a serious accounting firm, a creative sign shop, or a homey coffee shop, with your own website you can give visitors a sense of your business before they even step through the doors of your physical location or receive your product.

6. CREDIBILITY

For years, studies have shown that a good website instantly adds perceived value or credibility to products and services. I know I want to be able to go to a website, find what I’m looking for, learn about the company, and see what they are all about.

A Major Purchase Shopper Study by GE Capital Retail Bank revealed that 81% of shoppers do online research before making a purchase, with 60% going directly to the retailer’s website to check out various product details; such as warranty, pricing, availability, and shipping information. A standard Facebook page that looks like everyone else’s Facebook page doesn’t give me a good idea of what your company is about, or make it easy to find information that I might be searching for before purchasing your product or service.

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5 Benefits of having a website

Kyle — Mon, 22 Nov 2021 18:36:58 +0000

Today, having a business website is more beneficial than having a shop, or office . Research has found that 6/10 customers expect brands to have content online about their business. The use of social media is not always the best medium to host your entire business. With social media you at the mercy of the company. What happens to your business if Facebook, Instagram or TicTok was to Cease operation? Here are 5 reason which will explain why you should invest in a website.

#1 Online Presence 24/7

Having a website means customers are always able to find you – anytime, anywhere. Even outside of business hours, your website continues to find and secure new customers. It offers the user convenience as they can access the information they need in the comfort of their own home, with no added pressure to buy. Plus, as most companies nowadays have their own website, there’s every chance you could be losing customers to your competitors by staying offline.

#2 Credibility

In today’s modern world, there is an expectation for any reputable company to have some kind of online presence. Potential customers would likely be distrusting of any business that didn’t have a telephone number or a physical address, and the same can be said for not having a website and email address. These are useful tools to share crucial information about your business with customers and answer all the What’s and Why’s that they may have. What’s more, having a good quality, easy-to-use website makes customers feel comfortable using your services, as they will assume they can expect the same positive experience in all areas of your business.

#3 Market Expansion

As your site is accessible to anyone all over the world, the ability to break through geographical barriers has never been easier. Anyone, from any country, will be able to find your company and as such, is now a potential customer.

#4 Competitors Online

If you don’t have a website it is highly likely that your competitor will do, this means that you are missing out on gaining new customers and can be in the forefront of their minds. It is crucial that no opportunities are missed and are gained by the competition.

#5 Growth Opportunity

Websites, in general, are great ways to in providing a place that potential investors can be referred to. It shows what your company is about, what it has achieved and what it can achieve in the future.

Looking for a new website? We’re Happy to Help!

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